postmakr for real estate agents and the property sector
postmakr helps estate agencies, property managers and developers publish clear posts on Instagram and TikTok on a regular basis. Your own AI model suggests ideas from the real estate field and turns the ones you pick into posts in your agency's style via MCP, and every post waits as a draft until you have reviewed and approved it.
Which topics interest buyers, sellers and tenants?
The ideas come from your AI model, which knows your workspace and your agency, and from you. They cover for example developments in financing, subsidies or legal changes that affect owners and tenants, each with a hook and a format recommendation. You decide for every idea whether to implement, keep or discard it, so only topics that matter to your audience and can be sharpened into one sentence become posts.
Which formats suit real estate topics?
For explainers, for example on purchase costs or how a sale works, a carousel that builds up step by step fits well. Short notes work as a sharepic or story, and reels or animated carousels bring movement into the feed. Your workspace's format catalog defines structure, slide count and dramaturgy for each format, and your model uses the most similar posts from your archive as a style reference.
Why does approval matter so much here?
Real estate involves a lot of money, and statements about prices, financing or law have to be right. AI-generated content can contain errors, and you are responsible for published posts. That's why nothing goes live in postmakr without your approval: you review every draft in the dashboard, have your AI model revise it if needed and only approve it once it's right.
How does an agency work as a team?
Each person in the office gets their own login and uses their own AI account, and approval is handled by whoever you assign to it. If a development project or a second brand has its own presence, it gets its own workspace with its own style guide, ideas and archive, and the content stays strictly separated.
What does a typical workflow look like?
- Your AI model suggests ideas from your real estate field, and you implement the relevant ones.
- Your AI model builds a post from each one, for example an explanatory carousel.
- You check figures and statements in the dashboard, adjust the caption and approve.
- You schedule the date in the calendar, and postmakr publishes through your connected channels.
Frequently asked questions
Does postmakr give legal or financing advice?
No. Your AI model creates the posts and postmakr keeps them together. Whether statements are professionally and legally correct is something you check yourself before approving.
Can I add my own ideas?
Yes. You can add ideas yourself at any time, and your AI model can suggest more. For every idea you choose between implement, keep and discard.
What does postmakr cost?
Nothing during the beta. For AI production you use your existing AI subscription, so you don't pay for AI twice, and access is available on request.
Try it for your agency
Enter your email address on the home page and we'll get back to you with your access and set up your workspace together with you. The beta is free.
Request beta access