# postmakr for startups

> Markdown version of https://postmakr.com/en/use-cases/startups, as of 21 October 2026. Publisher: postmakr, Vienna, hello@postmakr.com.

*Last updated on 30 October 2026, published by postmakr in Vienna.*

postmakr helps startups build their brand on Instagram and TikTok with the AI subscription the team already works with. Your AI model suggests ideas for what people in your industry are talking about right now and turns the ones you pick into posts in your brand's style via MCP, and only what you approve goes live.

## Why does postmakr use your existing AI subscription?

postmakr deliberately doesn't ship its own AI model. If your team already works with Claude, GPT or Gemini, postmakr connects exactly that model to your workspace via MCP. You don't pay for AI twice, your content runs through your own account, and you decide which model you trust. postmakr never stores keys from your AI provider.

## Where do ideas with reach come from?

Your AI model suggests ideas together with a ready-made hook and a format recommendation, and you decide whether to implement, keep or discard each one. That way your limited time goes into the posts with the best chance, and the learnings from your analytics help your model pick better ideas over time.

## How do you learn from every post?

After every post the metrics flow back, and analytics turn them into patterns: which hooks pull, which formats perform and on which slide people drop off. Your model receives those learnings with the next ideas and the next production, and the dashboard shows you why.

## Does this work for launches and updates too?

Yes. Besides the ideas your model suggests, you can give it your own occasion at any time, such as an invitation to a launch night or the explanation of a new feature. The model builds a post along your format catalog, and the draft lands in the dashboard for approval like every other one.

## Frequently asked questions

### Can several people on the team work on it?

Yes. Each person gets their own login and works with their own AI account in the same workspace. Approval is a separate step in the dashboard.

### Which AI clients can connect?

There are ready-made guides for Claude Code and Claude Desktop. Other clients connect via the address https://mcp.postmakr.com/mcp/, and sign-in happens via browser login.

### What does postmakr cost?

Nothing during the beta. For AI production you use your existing AI subscription, so you don't pay for AI twice, and access is available on request.

## Try it with your startup

Enter your email address on the home page and we'll get back to you with your access and set up your workspace together with you. The beta is free.

[Request beta access](https://postmakr.com/en/#contact)

More use cases: [Practices and health](https://postmakr.com/en/use-cases/health-practices), [Clubs and local politics](https://postmakr.com/en/use-cases/clubs-local-politics), [Real estate](https://postmakr.com/en/use-cases/real-estate), [Local brands and trades](https://postmakr.com/en/use-cases/local-brands-trades), [Agencies](https://postmakr.com/en/use-cases/agencies). Back to the [overview](https://postmakr.com/en/use-cases), the [step-by-step guide](https://postmakr.com/en/create-posts-with-ai) and the [glossary](https://postmakr.com/en/glossary).