# postmakr for local brands and trade businesses

> Markdown version of https://postmakr.com/en/use-cases/local-brands-trades, as of 21 October 2026. Publisher: postmakr, Vienna, hello@postmakr.com.

*Last updated on 30 October 2026, published by postmakr in Vienna.*

postmakr helps cafés, shops and trade businesses stay visible in their neighbourhood without building every post by hand. You tell your AI model what you want to show, it builds a finished post in your brand's style via MCP, and you approve it in the dashboard before it appears on Instagram or TikTok.

## How does an idea become a post?

You can tell your model directly what you need, for example: "Make me a barista slideshow for my café." It builds a carousel along the format catalog and in the style recorded in your workspace's style guide. Similar posts from your archive serve as a reference, so the new post fits the ones before it.

If you're short on ideas, your AI model can suggest some with a hook and a fitting format, and you decide whether to implement, keep or discard each one.

## What does this bring a trade business?

The trades hold a lot of knowledge that customers find interesting, from the right material to how a job is carried out. postmakr turns that into explainer posts, such as a carousel that shows one work step after another. Recurring features like a tip of the week can be saved as a series format, where only the date, issue or topic changes with each edition.

## How do you know what resonates?

After publishing, every post's metrics flow back into your workspace: views, likes, comments, shares and the points where people scroll on. They become learnings that your model receives for the next posts, so you don't have to guess what works with your people.

## What happens after approval?

You schedule the date in the calendar. If the channel is connected in your workspace, postmakr publishes the post automatically, otherwise you upload the rendered post yourself. Nothing goes live without your approval.

## Frequently asked questions

### Do I need design skills?

No. Design and structure follow your workspace's style guide and format catalog, which we set up together with you when you get beta access. You review the result and approve it.

### Can I write the caption myself?

Yes. In the dashboard you adjust the caption of every draft by hand before you approve it.

### What does postmakr cost?

Nothing during the beta. For AI production you use your existing AI subscription, so you don't pay for AI twice, and access is available on request.

## Try it with your brand

Enter your email address on the home page and we'll get back to you with your access and set up your workspace together with you. The beta is free.

[Request beta access](https://postmakr.com/en/#contact)

More use cases: [Practices and health](https://postmakr.com/en/use-cases/health-practices), [Clubs and local politics](https://postmakr.com/en/use-cases/clubs-local-politics), [Real estate](https://postmakr.com/en/use-cases/real-estate), [Startups](https://postmakr.com/en/use-cases/startups), [Agencies](https://postmakr.com/en/use-cases/agencies). Back to the [overview](https://postmakr.com/en/use-cases), the [step-by-step guide](https://postmakr.com/en/create-posts-with-ai) and the [glossary](https://postmakr.com/en/glossary).