# postmakr for practices and health professionals

> Markdown version of https://postmakr.com/en/use-cases/health-practices, as of 21 October 2026. Publisher: postmakr, Vienna, hello@postmakr.com.

*Last updated on 30 October 2026, published by postmakr in Vienna.*

postmakr helps practices and health professionals publish professionally sound posts on Instagram and TikTok on a regular basis without building each one by hand. Your own AI model suggests ideas from your professional field and turns the ones you pick into carousels, reels or stories in your practice's style via MCP, and every post waits as a draft until you have reviewed and approved it.

## Where do the ideas for a practice come from?

Your AI model suggests ideas based on your field and on what your workspace knows about your practice, and you can add your own at any time. Each idea comes with a fully written hook and a format recommendation. You decide for every idea whether to implement it, keep it for later or discard it.

You implement the good ideas, and your AI model builds drafts from them, so posts keep coming even in busy weeks and all you have to do is review and approve.

## Which formats suit health topics?

When something needs explaining, a carousel that builds up a connection slide by slide works well, for example how to do an exercise correctly. Reels or animated carousels suit movement and sequences, and a story or sharepic suits short notes from the practice. Which format your model builds follows your workspace's format catalog, which defines structure, slide count and dramaturgy for each format.

## How do you keep professional control?

With health topics, every word counts. That's why nothing goes live in postmakr without your approval: every post lands as a draft in the dashboard, you proofread it like a professional text and only approve it once it's right. AI-generated content can contain errors or inaccuracies, and you are responsible for published posts. So check statements about treatments and effects in particular, and whether the post complies with the advertising and professional rules of your field.

If something should change, you tell your AI model what to change and it revises the draft. You can also adjust the caption by hand in the dashboard.

## How does a practice team work together?

If several therapists or staff members contribute, each person gets their own login and uses their own AI account. Approval is a separate step in the dashboard, and you decide as a team who takes it on, for example the practice manager, while the others contribute ideas and drafts.

## What does a typical workflow look like?

1. You tell your model: "Give me some ideas for new posts."
2. You implement the right idea, for example with "Build a carousel from this idea."
3. In the dashboard you proofread the draft, adjust the caption if needed and approve it.
4. You schedule the date in the calendar. If the channel is connected in your workspace, postmakr publishes the post automatically, otherwise you upload it yourself.
5. After publishing, the metrics flow back into analytics, and your model receives the learnings for the next ideas.

## Frequently asked questions

### Does postmakr publish health topics without review?

No. Every post lands as a draft in the dashboard, and only your approval makes it ready for publishing. The professional review always stays with you.

### Can I add my own ideas?

Yes. You can add ideas yourself at any time, and your AI model can suggest more. For every idea you choose between implement, keep and discard.

### What does postmakr cost?

Nothing during the beta. For AI production you use your existing AI subscription, so you don't pay for AI twice, and access is available on request.

## Try it for your practice

Enter your email address on the home page and we'll get back to you with your access and set up your workspace together with you. The beta is free.

[Request beta access](https://postmakr.com/en/#contact)

More use cases: [Clubs and local politics](https://postmakr.com/en/use-cases/clubs-local-politics), [Real estate](https://postmakr.com/en/use-cases/real-estate), [Local brands and trades](https://postmakr.com/en/use-cases/local-brands-trades), [Startups](https://postmakr.com/en/use-cases/startups), [Agencies](https://postmakr.com/en/use-cases/agencies). Back to the [overview](https://postmakr.com/en/use-cases), the [step-by-step guide](https://postmakr.com/en/create-posts-with-ai) and the [glossary](https://postmakr.com/en/glossary).