# Who is postmakr for?

> Markdown version of https://postmakr.com/en/use-cases, as of 21 October 2026. Publisher: postmakr, Vienna, hello@postmakr.com.

*Last updated on 30 October 2026, published by postmakr in Vienna.*

postmakr is built for everyone who needs good Instagram and TikTok posts on a regular basis but doesn't want to build each one by hand: practices and health professionals, clubs and local politics, estate agencies and the property sector, local brands and trades, startups and agencies managing several brands. The workflow is the same for all of them: your own AI model suggests ideas and turns the ones you pick into posts in your brand's style via MCP, postmakr keeps everything together, and nothing goes live until you approve it.

## What does postmakr do for practices and health professionals?

Physiotherapists, nutrition advisors and doctors' practices know a lot that genuinely helps people, yet rarely have the time to turn it into regular posts. postmakr takes over the organizing: your AI model suggests ideas with a ready-made hook and a fitting format, such as a carousel that explains a connection slide by slide, and you decide whether to implement, keep or discard each one.

With health topics in particular, nothing should be published unchecked. Every post waits as a draft in the dashboard until you have reviewed it professionally and approved it, and nothing goes live without your approval. Because your AI model builds the ideas you implement, all you have to do in a busy week is review and approve.

There is more on the page [postmakr for practices and health professionals](https://postmakr.com/en/use-cases/health-practices).

## What does postmakr do for clubs and local politics?

In clubs, community initiatives and local political groups, several volunteers often work on the same presence. postmakr gives that a clear frame: a workspace can have several accounts, each person works with their own login and their own AI account, and approval is a separate step in the dashboard that you deliberately leave to one person or a small group.

Because the style guide and format catalog live in the workspace, every post follows the same style, no matter who started it. Your AI model suggests ideas for posts that explain what's happening locally and why it matters to people, and you decide which ones to implement.

There is more on the page [postmakr for clubs and local politics](https://postmakr.com/en/use-cases/clubs-local-politics).

## What does postmakr do for the real estate sector?

Estate agencies, property managers and developers have a lot to explain, from financing to how a sale works. Your AI model suggests ideas that affect buyers, sellers and tenants and turns the ones you pick into explanatory posts. Because statements about prices, financing or law have to be right, you review every draft yourself before approving it.

There is more on the page [postmakr for real estate agents and the property sector](https://postmakr.com/en/use-cases/real-estate).

## What does postmakr do for local brands and trades?

A café, a shop or a trade business depends on being visible in its neighbourhood. With postmakr you tell your AI model something like *"Make me a barista slideshow for my café."*, and it builds a finished carousel in your brand's style, as recorded in your workspace's style guide. You see the draft in the dashboard and approve it when it fits.

Over time, postmakr learns from every published post what resonates with your audience: which hooks pull, which formats perform and where people scroll on. Those learnings feed into the next ideas and posts, so you don't have to guess what works with your people.

There is more on the page [postmakr for local brands and trade businesses](https://postmakr.com/en/use-cases/local-brands-trades).

## What does postmakr do for startups?

A startup builds its brand from scratch, whether it's inviting people to a launch night or explaining a new feature. If you and your team already work with Claude, GPT or Gemini, postmakr uses exactly that subscription. You don't pay for AI twice, and your content runs through your own account.

Your AI model suggests ideas for what people in your industry are talking about, and you decide which ones to implement. After every post you see in the dashboard which hooks pulled and where people dropped off, and those learnings are exactly what your model receives for the next idea and production.

There is more on the page [postmakr for startups](https://postmakr.com/en/use-cases/startups).

## What does postmakr do for agencies with several brands?

If you look after several brands, each one gets its own workspace in postmakr, with its own style guide, ideas, archive and learnings. Nothing mixes, so you can run several client brands in parallel without one brand's tone leaking into another's posts.

In a team, each person works with their own login and their own AI account and only sees the workspaces that concern them. Because workspaces are strictly separated, nobody sees another brand's drafts, archive or numbers, not even by accident. Approval remains a clearly defined step, which makes it easy to separate who produces from who makes the final call.

There is more on the page [postmakr for agencies with several brands](https://postmakr.com/en/use-cases/agencies).

## What do all these use cases have in common?

Whichever group you belong to, your own AI subscription creates the posts and suggests the ideas, postmakr organizes and posts them, and every post waits as a draft until you approve it. The guide [Create posts with AI](https://postmakr.com/en/create-posts-with-ai) shows what that looks like step by step, and [What makes postmakr different](https://postmakr.com/en/what-makes-postmakr-different) explains how postmakr differs from scheduling tools and pure AI image generators.

## Frequently asked questions

### Is postmakr only for companies?

No. postmakr is for anyone who wants to take a brand out into the world, from a club to a creator to a startup. What matters isn't size but whether you need posts for Instagram or TikTok on a regular basis.

### Do I need prior experience with social media or AI?

You need an AI subscription with a client that can connect to MCP servers. We set up your workspace together with you when you get beta access, and you talk to your AI model in plain sentences.

### Can I manage several brands?

Yes. Every brand gets its own workspace, and you see the workspaces that concern you. The brands' content stays strictly separated.

### What does postmakr cost?

Nothing during the beta. Access is available on request, and early users get special conditions after the beta.

## Try it with your brand

Enter your email address on the home page and we'll get back to you with your access and set up your workspace together with you. The beta is free.

[Request beta access](https://postmakr.com/en/#contact)

Read on: [Create posts with AI](https://postmakr.com/en/create-posts-with-ai), [What makes postmakr different](https://postmakr.com/en/what-makes-postmakr-different) the [documentation](https://postmakr.com/en/doku) and the [glossary](https://postmakr.com/en/glossary).